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Research Guide for Entrepreneurship (BSAD 4500)
Last Updated: Mar 6, 2013 URL: Print Guide RSS Updates

Industry & Market Research Print Page

Industry & Market Research

Industry & Market Research Resources


Mintel Market Reports (Weber State Access Only)

  • Market research covering U.S. and international markets. Reports cover Market Drivers, Market Segmentation, Distribution, Consumer profile, Market Size, Advertising Promotion, and more. Users are required to create a profile when first accessing, then logging to get into the database.

Business Source Premier (Weber State Access Only)

  • Industry information may be found by searching for the desired industry name, clicking on the source types on the left side of the page, then selecting Industry Reports
  • Also provides indexed and full text access to scholarly journals, trade publications, popular magazines, and newspaper articles in the business areas

North American Industry Classification System (NAICS) U.S. Census Bureau

  • Provides definitions of each industry classification codes
  • If you know the classification code you may search by that, otherwise search by the industry keyword

Industry Information from the Economic Census  Using American Fact Finder

  • Industry Overview may be found by searching or filtering through topics, geography, ethnicity, and industry classification
  • Click on the link here for a brief video on using American Fact Finder

Market Share Reporter (Weber State Access Only)

  • Comparative business statistics including the title, data, and market descriptions. The tables include the industry classification and references to the full sources.

Local Market Audience Analysis (Weber State Access Only) (Only works in Internet Explorer)

  • Provides demographic information for Designated Market Areas and Counties.
  • Also provides rankings based on Lifestyle interestes

Business Source Premier - Business Searching Interface (Weber State Access Only)

  • Provides access to company profiles, industry profiles, country reports, and market research reports

LexisNexis Academic (Weber State Access Only)

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