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PS 1503 - Fashion Merchandising   Tags: professional sales  

Research Guide for the Introduction to Fashion Merchandising
Last Updated: May 26, 2016 URL: Print Guide RSS Updates

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Women's Wear Daily (WWD)

Other Online Publications

  • Encyclopedia of Clothing and Fashion
    Tracing the stylistic and functional threads that unite clothing across time and cultures -- as well as delving into the divergent styles and significance of apparel -- this A to Z encyclopedia is the essential resource for exploring the relationship between culture and couture.
  • Fashion Encyclopedia

Top French Fashion Designers of Today

  • Pierre Balmain
    The beautiful dresses of the firm are designed by Erik Mortensen.
  • Lois Feraud
    Excels in colorful, artistic, luxurious, women's attire.
  • Hubert de Givenchy
    Especially big in the 1950's; glamorous evening wear, ladies' suits and dresses; perfection of cut and lasting quality.
  • Kenzo
    Of Japanese descent; colorful, casual, multilayer silhouettes.
  • Karl Lagerfeld
    Of German descent; creates many inventive, wearable designs in France, Italy, and the United States for his own collection and, especially, for the Chanel label.
  • Guy Laroche
    A master of understated, quality fashions for mature, elegant women; also menswear, accessories, and perfumes.
  • Claude Montana
    Strong on silhouette, color, and texture.
  • Hanae Mori
    Of Japanese descent; fashions with poetic colors and patterns; also accessories.
  • Thierry Mugler
    Often creates sexy, clingy dresses.
  • Sonia Rykiel
    The red-haired 'queen' of knits and sweater dressing.
  • Yves Saint Laurent
    Creates stylish, elegant, trend-setting designs; has been called 'the king of fashion'.
  • Emanuel Ungaro
    Known for sensuously draped dresses; also loud prints and textures.
  • Valentino
    Italian who moved business from Rome to Paris; ladylike, sophisticated fashions for famous clientele.

Top American Fashion Designers and Firms

  • Adolfo
    Cuban born; started with dramatic hats; now tasteful, classic, feminine dresses and suits; some licensing but no RTW collection.
  • Geoffrey Beene
    A Coty Award winner; sophisticated elegance with unusual details since the 1940's.
  • Bill Blass
    Does stylish, wearable, elegant clothes; Coty Hall of Fame
  • Kate Spade & Company
    Retired, but firm continues with comfortable fashion-right clothes, especially for working women.
  • Oscar de la Renta
    Dominican of Spanish descent; creates romantic, colorful, glamorous fashions with ruffles and flourishes; Coty Hall of Fame
  • Louis Dell'Olio
    Designs the Ann Klein lines; classic sportswear and uncomplicated separates.
  • James Galanos
    Los Angeles based Coty Award winner; luxurious quality garments.
  • David Hayes
    Less expensive classics for women in beautiful fabrics designed in California.
  • Carolina Herrera
    Elegant women's creations.
  • Norma Kamali
    Designs avant-garde fashions with unusual materials and ease of movement.
  • Donna Karan
    Formerly with Anne Klein, now has own firm; simple, sensual women's clothes that stretch and move well; Coty Hall of Fame.
  • Calvin Klein
    "All-American" sportswear designs wit sophisticated simplicity; status jeans; has many famous clients; Coty Hall of Fame.
  • Michael Kors
    Provocative, comfortable women's clothes.
  • Ralph Lauren
    Coty Hall of Fame; uses blazers with looks from "prairie rugged" to "English gentry" to romantic; home fashions and retail stores; Polo logo.
  • Michael Leva
    Young designer known for easy 'experimental' classics.
  • Bob Mackie
    Designs for Hollywood stars; lots of beaded work.
  • Mary McFadden
    Unusual, artistic, eccentric designs in decorative fabrics; luxurious evening clothes; Coty Hall of Fame.
  • Nolan Miller
    Hollywood glamour designer for stars in movies and TV shows.
  • Isaac Mizrahi
    Creates easy, fun, comfortable clothes in elegant, refined shapes.
  • Todd Oldham
    Whimsical young women's fashions.
  • Arnold Scaasi
    Glamorous gowns; Coty Award winner.
  • Adrienne Vittadini
    Patterned knits; several lines; licenses; boutiques.

Other Fashion Names Around the World


Article Databases

Business Source Premier

  • Provides indexed and full text access to scholarly journals, trade publications, popular magazines, and newspaper articles in the business subject areas

ABI/Inform Complete

  • Provides indexed and full text access to scholarly journals, trade publications, and popular magazines in the business subject area
  • Includes a large number of trade publications
  • Full text access to the Wall Street Journal and other newspapers
  • Databases may be searched as a group or individually

Proquest Newspapers

  • Provides full text access to national and international newspapers including the Wall Street Journal, New York Times, Financial Times, and Salt Lake Tribune.

Academic Search Premier

  • Provides access to a broad subject range of articles including business.

Google Scholar

  • Provides indexed and some full text access to scholarly journals through the Google Search Engine
    • If using from off-campus, click on Scholar Preferences, enter Weber State University, and click on Find Library
    • Check the items for Weber State University and click on Save Preferences
    • This helps to identify if articles are available in the Stewart Library


Fashion Reference Books

  • Encyclopedia of Clothing and Fashion
    Tracing the stylistic and functional threads that unite clothing across time and cultures -- as well as delving into the divergent styles and significance of apparel -- this A to Z encyclopedia is the essential resource for exploring the relationship between culture and couture.
  • Costume & Fashion Reference GT 510.N6
  • A to Z of Women in World History Reference CT3202.K84 2002
    Includes a section on fashion designers and trendsetters.
  • 20th Century Fashion Series Includes the following titles:
    • 1900-20 linen & lace  Reference GT596.M44 2000
    • The 60's: mods & hippies  Reference GT596.P68 2000
    • The 40's & 50's: utility to new look  Reference GT596.R49 2000
    • The 70's:  punks, glam rockers, & new romantics  Reference GT596.G53 2000
    • The 80's & 90's: power dressing to sportswear  Reference GT596.L585 2000  
  • The Complete History of Costume and Fashion: From Egypt to the Present Day  Reference GT375.C67 2000
  • Four Hundred Years of Fashion Reference GT733.V532 1999
  • Fairchild's Dictionary of Fashion Reference TT503.C34 1998
  • The Fashion Book Reference TT503.F37 1998
  • Who's Who in Fashion Reference TT505.A1S74 1996
  • Contemporary Fashion Reference TT505.A1C66 1995
  • The Illustrated Encyclopaedia of Costume and Fashion:  From 1066 to the Present Day Reference GT720.C37 1994
  • The Illustrated Encyclopaedia of Costume and Fashion: From 1550-1920 Reference GT580.C38 1986
  • American Decades  Reference Table 2B E169.12.A419 1994
  • American Eras  Reference Table 2B  E169.1.A471979 1997
  • World Eras  Reference Table 2B  D20.W67 2001

Company Research Tips

A few Questions to Ask Yourself when Beginning Company Research

  • What company are you researching?
    If you need help in selecting a company, try the Fortune 500 web site. This site lists the Fortune 500 companies in order of Fortune 500 rank and provides links to their homepages, a company snapshot, industry information, and other information pertaining to the company. Since these companies are large publicly held companies, it will be relatively easy to find information.
  • Is the company public or private?

. Determine whether the company is publicly held, privately owned, or a subsidiary of a publicly held organization. Remember, information is more easily found for publicly held companies.

b. Public Company stock can be bought on public stock exchanges. The U.S. Securities and Exchange Commission (SEC) requires that public companies disclose financial information to the public. Therefore, there is a lot of financial data and disclosures about public company practices.

c. Private Company stock is typically owned by the principles in the company (founders, family members key employees, etc.). Financial disclosures do not have to be made to the public. The best strategy is to search for a company web site, news sources or inquire directly to the company. Click on the tab for Private Company Information for more information about resources in this area.

Beware of 'hidden company names' when researching a company. If you cannot find any information on a public company after searching by company name, try potential variants of the company name or use the ticker symbol. Here are a few examples:

  • DuPont: The company's name is actually E I Du Pont de Nemours & Company. For companies with initials in their name, try searching both forms. Another example is E. W. Scripps.
  • IBM: is actually International Business Machines
  • AT&T: really IS AT&T (but used to be American Telephone and Telegraph Company)
  • The Gap: Some directories will list this company under the T's, while others will list it under G. If a company has a 'The' at the beginning of its name, try both.
  • Alcoa: Commonly known as 'Alcoa', it's proper legal name is Aluminum Company of America. Some directories list it under 'Alcoa', and some under its proper name.
  • Using punctuation: Some databases don't mind periods or commas- they simply ignore them. Others are more picky: if you don't include punctuation, you won't get results, OR including punctuation gives you no results. Again, if you're unsure, try both.

Industry Research Tips

Some Questions to Consider for Industry Research

  • What are the industry trends and areas of growth?
  • Who are the leading companies in the industry?
  • What products and services are in the greatest demand?
  • What new technologies are impacting the industry?

Some of this information can be found in some of the sources under the Industry Information tab.

Subject Guide

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