This is the "Industry & Market Research" page of the "Entrepreneurship" guide.
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Research Guide for Entrepreneurship
Last Updated: May 28, 2015 URL: Print Guide RSS Updates

Industry & Market Research Print Page

Industry & Market Research

Industry & Market Research Resources


Mintel Market Reports (Weber State Access Only)

  • Market research covering U.S. and international markets. Reports cover Market Drivers, Market Segmentation, Distribution, Consumer profile, Market Size, Advertising Promotion, and more. Users are required to create a profile when first accessing, then logging to get into the database.

Business Source Premier (Weber State Access Only)

  • Industry information may be found by searching for the desired industry name, clicking on the source types on the left side of the page, then selecting Industry Reports
  • Also provides indexed and full text access to scholarly journals, trade publications, popular magazines, and newspaper articles in the business areas

Reference USA (Available from Utah Pioneer and accessible with a local Utah Public Library card number)

  • Market and Company information on a national and local level

North American Industry Classification System (NAICS) U.S. Census Bureau

  • Provides definitions of each industry classification codes
  • If you know the classification code you may search by that, otherwise search by the industry keyword

Industry Information from the Economic Census  Using American Fact Finder

  • Industry Overview may be found by searching or filtering through topics, geography, ethnicity, and industry classification
  • Click on the link here for a brief video on using American Fact Finder

Market Share Reporter (Weber State Access Only)

  • Comparative business statistics including the title, data, and market descriptions. The tables include the industry classification and references to the full sources.

LexisNexis Academic (Weber State Access Only)

Subject Guide

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