Market Research

Mintel Market Reports (Weber State Access Only)

• Market research covering U.S. and international markets. Reports cover Market Drivers, Market Segmentation, Distribution, Consumer profile, Market Size, Advertising Promotion, and more. Users are required to create a profile when first accessing, then logging to get into the database.
• Click on link for an Introduction to Mintel Market Reports

Business Source Premier (Weber State Access Only)

• Provides indexed and full text access to scholarly journals, trade publications, popular magazines, and newspaper articles in the business areas

ABI/Inform Trade & Industry (Weber State Access Only)

• Provides access to a variety of trade publications

ABI/Inform Complete

• Provides indexed and full text access to scholarly journals, trade publications, and popular magazines in the business subject area
• Includes a large number of trade publications
• Full text access to the Wall Street Journal and other newspapers
• Databases may be searched as a group or individually

Local Market Audience Analysis (Weber State Access Only) (Only works on campus and in Internet Explorer)

• Provides demographic information for Designated Market Areas and Counties.
• Also provides rankings based on Lifestyle interestes

• Click on this link for instructions on accessing and finding local demographic information Accessing Local Market Audience Analysis
• Click on this link for an example of Lifestyle Ranking comparisons Comparing Lifestyle Interests
  

North American Industry Classification System (NAICS) U.S. Census Bureau

• Provides definitions of each industry classification codes 
• Click on link for an Introduction to the North American Industry Classification System

Economic Census (2007) U.S. Census Bureau

• (http://www.census.gov/econ/census07/)
• Click on link for an Introduction and example for using the Economic Census

Utah Government 

• Information from the state of Utah (utah.gov)

Market Share Reporter (Weber State Access Only)

• Comparative business statistics including the title, data, and market descriptions. The tables include the industry classification and references to the full sources.

LexisNexis Academic (Weber State Access Only)

• Provides access to company information as well as business news

Utah Business Directory

• A directory of businesses in Utah available by city and category