This is the "Market Research" page of the "Marketing Concepts and Practices" guide.
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Marketing Concepts and Practices  

Library Resource Guide for Marketing 3010
Last Updated: May 28, 2015 URL: Print Guide RSS Updates

Market Research Print Page

Online Resources

  • Business Source Premier
    Useful for finding academic research articles, trade journal articles, industry reports, and company profiles.
  • ABI/Inform Complete
    Similar to Business Source Premier including access to academic, trade journal, popular magazine, and newspaper articles.
  • Google Scholar
    Used for finding references to scholarly journal articles and books. May be used to find resources at the Weber State Library.
  • Mintel Market Reports
    Access to in-depth consumer market reports including the areas of food services, automotive, health and wellness, leisure and entertainment, lifestyles, and more. Reports cover primarily the U.S. along with some European markets.

Subject Guide

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Ed Hahn
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