Library Resource Guide for Marketing 3010
Last Updated: Jan 28, 2015
- Google Scholar
Used for finding references to scholarly journal articles and books. May be used to find resources at the Weber State Library.
- Business Source Premier
Useful for finding academic research articles, trade journal articles, industry reports, and company profiles.
- ABI/Inform Complete
Similar to Business Source Premier including access to academic, trade journal, popular magazine, and newspaper articles.
- ABI/Inform Trade & Industry
Similar to ABI/Inform Complete but most of the emphasis is on trade journal articles.
- Mintel Market Reports
Access to in-depth consumer market reports including the areas of food services, automotive, health and wellness, leisure and entertainment, lifestyles, and more. Reports cover primarily the U.S. along with some European markets.