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Marketing Concepts and Practices  

Library Resource Guide for Marketing 3010
Last Updated: Mar 26, 2014 URL: http://libguides.weber.edu/marketing3010 Print Guide RSS Updates

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Market Research

Market Research

 


Mintel Market Reports (Weber State Access Only)

  • Market research covering U.S. and international markets. Reports cover Market Drivers, Market Segmentation, Distribution, Consumer profile, Market Size, Advertising Promotion, and more. Users are required to create a profile when first accessing, then logging to get into the database

Business Source Premier (Weber State Access Only)

  • Provides indexed and full text access to scholarly journals, trade publications, popular magazines, and newspaper articles in the business areas

ABI/Inform Trade & Industry (Weber State University Access Only)

  • Provides access to a variety of trade publications
  • Search for industry reports by entering the search:
    • "First research industry profiles" and your industry, enter the first part in quotes for example "first research industry profiles" and restaurants

ABI/Inform Complete (Weber State University Access Only)

  • Provides indexed and full text access to scholarly journals, trade publications, and popular magazines in the business subject area
  • Includes a large number of trade publications
  • Full text access to the Wall Street Journal and other newspapers
  • Databases may be searched as a group or individually

U.S. Census  VIA American Fact Finder (http://factfinder2.census.gov/) 


North American Industry Classification System (NAICS) U.S. Census Bureau


Economic Census (2007) U.S. Census Bureau


Utah Government 

  • Information from the state of Utah (utah.gov)

Market Share Reporter (Weber State Access Only)

  • Comparative business statistics including the title, data, and market descriptions. The tables include the industry classification and references to the full sources.

LexisNexis Academic (Weber State Access Only)

  • Provides access to company information as well as business news
 

Utah Business Directory

Utah Business Directory

 

  • A directory of businesses in Utah available by city and category



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