This is the "Market Information" page of the "MBA6560-Business Research for Market Strategy" guide.
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MBA6560-Business Research for Market Strategy  

This guide is a selected list of resources that will be useful for locating information for a business plan. These resources include print materials available in the Stewart Library, and electronic resources.
Last Updated: Jul 17, 2013 URL: Print Guide RSS Updates

Market Information Print Page

Market Information

The Stewart Library provides access to a variety of sources on locating market information. Some of the general resources include:

Provides reports covering the U.S. and International marketplaces. These reports cover consumer profiles, product sales, market trends, and retail distribution. (User is required to setup a profile before accessing.)

Profiles U.S. businesses every five years at the national and local level. The reports include:

  • Geographic Series Reports - covering state, metro area, county, and city level
  • Industry Series Reports - covering industries by NAICS codes

Provides access to business periodicals with a trade industry perspective. Most of the major industries are covered in this database.

  • Market Share Reporter (Reference)

Annual publication of leading products and services arranged by industrial codes.

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